Idea to Product.
Product to Growth.
Product and growth executive with 18+ years turning complex, regulated environments into opportunities for digital transformation. I've built cloud-native lending platforms, DTC acquisition engines, and new revenue businesses at Fortune 500 scale — leading the full stack of product, engineering, marketing, risk, and finance to deliver outcomes that compound.
Product Strategy & Roadmapping
Multi-year portfolio planning tied to business outcomes
Regulated Industry Expertise
FinTech, lending, compliance, and risk environments
Data & Analytics Platforms
Operational insights, KPIs, and decision-making at scale
Executive Stakeholder Alignment
Translating strategy into cross-org execution
Platform Modernization
Cloud-native transformation and legacy migration
Team Building & PM Maturity
Elevating product orgs through process and frameworks
Experience
Career Timeline
AT&T
< 1 mo
Principal Product Manager
Mar 2026 – PresentProduct strategy and delivery for the digital experiences that millions of everyday consumers use to discover, purchase, and manage AT&T's core products and services.
GM Financial
6 yrs 9 mos
Vice President, Product Management – GM Protections
Feb 2025 – Feb 2026Executive product owner for an enterprise-backed initiative to insource and scale direct-to-consumer vehicle protection products.
Vice President, Growth
Jun 2023 – Feb 2025Built and led a new growth marketing organization supporting direct-to-consumer lending, dealer leads, and protection products.
Vice President, Product Management – Direct Lending
May 2019 – Jun 2023Led product GTM strategy and execution for GM Financial's direct-to-consumer auto refinance and lease buyout platforms.
Scribbler
7 yrs 7 mos
Co-Founder
Nov 2017 – Jun 2025Co-founded and scaled Scribbler, a profitable direct-to-consumer subscription commerce business generating $1M+ in annual revenue.
Santander Consumer USA
7 yrs 5 mos
Vice President, Digital Products
Apr 2013 – May 2019Owned product and customer acquisition strategy for RoadLoans, Santander Consumer's flagship direct-to-consumer automotive lending brand.
Director, Business Development
Dec 2011 – Apr 2013Led development and launch of OEM captive digital platforms supporting dealer engagement and lead generation.
FIS Global
4 yrs 1 mo
Product Manager
Nov 2007 – Dec 2011Managed a CMS-based financial services web hosting platform supporting digital experiences for banks and credit unions nationwide.
Selected Work
Work That Moved the Needle
GM Protections Direct-to-Consumer (D2C) Platform
In DevelopmentDefined the strategy, secured investment, and led a cross-functional team through solutioning on development of e-commerce solution to convert GM owners to extended warranty (VSC) buyers outside of vehicle purchase process.
Dealer (B2C) Lead Generation Programs
In MarketLed buildout and GTM strategy for lead generation platform for Chrysler Capital, delivering best in-market lead-to-sale results for OEM. Also led GM Financial dealer leads program, delivering 2M+ leads per year to dealer network.
Mode Direct Lending (D2C) Platform
In MarketDelivered GM Financial's first cloud-native loan origination system and first in-house native mobile application. Scaled digital lending capabilities while implementing Agile and SAFe practices to improve delivery speed, predictability, and cross-team alignment.
Scribbler Subscription Box for Writers
LegacyCo-founded and scaled Scribbler, a profitable direct-to-consumer subscription commerce business generating $1M+ in annual revenue. Built the company from concept to scale, owning product strategy, brand positioning, growth, and operating execution before successful exit.
RoadLoans Direct Lending Program
LegacyLed scaling efforts for Santander's direct-to-consumer loan originations program, RoadLoans. Led platform evolution, customer experience improvements, and acquisition growth in a regulated financial services environment. Also managed integrated partnerships with large vendors including Cars.com, AutoTrader, Kelly Blue Book, CarMax, and LendingTree.
Credentials
Certifications
Google AI Professional
Salesforce Certified Agentforce Specialist
Salesforce
Agentblazer Legend 2026
Trailhead by Salesforce
Six Sigma Green Belt
The Council for Six Sigma Certification (CSSC)
Built with Claude Code
Hobby Projects
Personal builds I use to stay sharp — shipped entirely with Claude Code.
Resume Tailor
Most resumes never reach a human — ATS software filters them first. Resume Tailor rewrites your resume against a specific job posting using Claude AI, targeting the exact keywords recruiters and ATS systems are scanning for, and retrying automatically until it hits a ≥ 80% match score.
Agent Co. Financial
Portfolio site for a 12-agent AI team that designs and builds regulated digital financial products for the automotive lending industry — complete with orchestration model, mandatory compliance gates, and an active project: a soft-pull prequalification and lead generation platform for Toyota and Lexus franchise dealers.
Vinyl Collection
A shareable catalog for my personal vinyl record collection — built intentionally without any framework or build step to prove that a polished, fully functional app can ship as a single HTML file. Search, sort, and browse the full collection with cover art pulled from MusicBrainz.
Ryan's Personal Portfolio
This site — built to practice modern frontend development outside of work and serve as a living resume. The goal was a fast, polished static site that deploys automatically, with no compromises on design quality despite being built entirely with Claude Code.
Contact
Let's Talk Product
Open to connections, advisory roles, and strategic conversations.